Yahoo Publisher Contextual Advertising Network (YPN)
YPN, known as Yahoo Publisher Network is Yahoo’s proprietary contextual advertising program. This is the main rival for Google AdSense. A great competitor, whom all international publishers are impatiently waiting to see, of what effect the program has to Google AdSense. Whilst YPN (Yahoo Publisher Network) is currently in beta testing stage and have been since 4th August 2005. This program is only available currently on a national level to USA publishers and accepts only US traffic. Unlike Google, YPN (Yahoo Publisher Network) does not credit publishers accounts for international clicks.Publishers working within the USA are providing excellent feedback with regards to high payouts on clicks made by only USA internet traffic. This gives international publishers an insight upon the possibilities and great potential with YPN (Yahoo Publisher Network) when they do go international.
YPN (Yahoo Publisher Network) are still optimizing their systems to provide accurately targeted ads, at the same time, Google seem to have perfected their technology to its climax. This gives Google AdSense the upper hand when it comes to a publisher choosing from YPN (Yahoo Publisher Network) and Google AdSense. Both Competitors are battling on the contextual advertising market field, though it does seem that Google seems to be less worried about this as it has to an extent, left Yahoo behind due purely to timely delivery of its services.
Despite this, it seems to be an advantage to US publishers wherein they are able to make maximum earnings with YPN (Yahoo Publisher Network) high payouts. This approach of YPN (Yahoo Publisher network) is working very effectively as an incentive to join their program, as oppose to joining their rivals, Google AdSense. To say this was not enough, even existing publishers of Google AdSense are migrating over to YPN (Yahoo Publisher Network). Their motive purely, due to being able to make more money with the YPN (Yahoo Publisher Network) program.
